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One of the biggest problems with enterprise idea contests and hackathons is the results don't go anywhere. Winners are often given movie vouchers or small cash incentives, and ideas generated or prototypes built just disappear, leaving intrapreneurs disgruntled. Innovation outposts provide corporate startup teams with an opportunity to build out their ideas in a fast moving, dynamic environment where they are not encumbered by the processes and values of the mothership.
Companies such as Barclays, NIKE, Samsung, GE and P&G are all turning to external incubators to harness disruptive innovation.