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Sportsbet turned to Collective Campus to teach its innovation team secondees lean startup methodology.
The Sportsbet team learned how to stand in the customer's shoes, identify needs, design solutions and business models, determine key assumptions and built several prototypes to test these assumptions.
The bootcamp culminated with the Sportsbet team pitching their ideas an demoing their prototypes to key stakeholders.
"I would definitely recommend the lean startup bootcamp to other companies. It's a great way for employees to learn the fundamentals of entrepreneurship and being in a startup and it really encourages them to push the boundaries and diverge from their normal way of thinking." - Oliver Hoy,Innovation Manager at Sportsbet